Indeed, in 2020 its Robux currency generated 35% of its revenue through sales on Apple's App Store and 19% through sales on Google Play Store. Most of the revenue it generates comes from the sale of Robux. The company brings in revenue through sales of its in-game currency Robux, advertising deals, licensing agreements, as well as royalties. Although it went public early in March, the company has in fact been around since 2006, building a solid user base as it went.īut, whilst this all sounds quite exciting, the question remains, is this company worth investing in, and will it be a good long-term investment? Bull Case Developers are able to create games that players can then enter and customize to their own preferences.Ĭurrently, it has a collection of around 20 million peer-developed games for its average player to experience.
Roblox (NYSE: RBLX) is a virtual game space company that brings together developers and players into one interactive, yet multi-faceted platform.
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