“How do you rally your teams around these systems in this digital work-anywhere world?”īret Taylor, Salesforce president, and COO New Era for Salesforce CollaborationĪs seasoned Salesforce professionals know, Salesforce has been trying to crack ‘social collaboration’ for a number of years with features such as Salesforce Chatter – in fact, ever since Dreamforce ’09 when Benioff unveiled his vision for the “social enterprise” along with Salesforce Chatter. However, hyper-collaboration will be infused into all corners of the Salesforce platform, otherwise: Salesforce will remain the system of record, the “source of truth”. No doubt other use cases come to mind across the Salesforce core products.
multiple agents contributing to find a solution).
With the Slack-Salesforce integration, case close rate rose by 26% due to the fast-paced collaboration and the ability to “swarm” cases (ie. “If you’re going to be successful from anywhere, you’re going to need an incredible platform like Slack”ĭuring the interview, Benioff used Service Cloud to illustrate how Slack has the potential to revolutionize Salesforce’s long-standing products. Slack’s technology will be key for Salesforce to remain competitive in a new reality where organizations offer employees a “hybrid” way of working, split between working on-site/in the office, and working remotely. Marc Benioff – Chair, CEO and Founder, Salesforce ( source)īenioff, Salesforce Chair, CEO, and Founder, painted a picture of how ingrained Salesforce and Slack will become, claiming Slack the “central nervous system for the new world of work”. “We’re going to rebuild all of our technology, once again, to become Slack-first” What’s next for Slack now that it has become part of the Salesforce ‘family’, officially? There’s talk of how Slack will become the collaboration engine powering Salesforce CRM, and secure its reputation as the leader in the “future of work”.
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